EPIC 2009 FAST FACTS

EPIC Vancouver is BC's largest green consumer show that features hundreds of environmentally-friendly companies offering sustainable living products and services.

Survey Conducted by Ipsos Reid

Attendance: 16,482 over 2.5 days + approximately 2,000 children under 12 (22% increase in attendance over 2008)
Return Rate: 91% of attendees said they are very likely / likely to come to EPIC 2010 93% of attendees would recommend EPIC to family and friends
Duration: 75% said they were at EPIC for at least 2 hours
Marketing: 37% heard about the show from traditional advertising sources (Newspaper, TV, Radio)
50% heard about the show from new generation sources (Friend, Word of Mouth, Web, Email, Internet Search)
Reasons: 95% came to EPIC to learn about environmentally-friendly living in general
93% came to EPIC to learn about products and ideas for creating a sustainable home
86% came to EPIC to purchase environmentally-friendly products

Visitor Profile

Age: 55% between the ages of 25-44
Gender: 60% female; 40% male
Employment: 76% are self, full or part time employed
Location: 95% come from within Metro Vancouver; 60% within the City of Vancouver
Education: 83% are university or college graduates
Income: 68% said they have incomes > $50k/year
Buying Power: 50% are the main purchase decision-makers for their home; 45% share this responsibility
Show Purchases: 64% of attendees purchased products and/or services at EPIC
Future Purchases: 66% plan to make future purchases from EPIC exhibitors!

Visitor Satisfaction

Exhibitor Quality: 80% said exhibitors were excellent to good
Exhibitor Diversity: 75% said there was an excellent to good mix